The only reason why I’d drill into this book was because of critics of this biography, not because Elon Musk himself. This biography has in-depth self-centered insights and viewfinder by the author, Ashlee Vance. I kept my prejudice move along as I seek what was not right with the subject. I put the little interest of his back stories since I read/watch plenty of number about Musk somewhere else.
Through author’s extensive conversations with Musk himself, his close associates, opponents and others who have personally worked encompassing him, the author constructs a never seen before look at how Musk operates. The theme, however, is lacking authority, it is unlikely to tell what’s genuine and what is merely the author’s opinion.
Elon Musk is a highly dedicated entrepreneur. This biography, however, seems will be a backfired by Pro-Musk. It is latter to know from another perspective. I walked out with lesser respect for Musk. However, I keep that hang for awhile and wait for the autobiography of himself.
In today modern society, almost everyone talks about ideas. These ideas could be silly or can be great depending on our own personal considerations, but I believe any ideas can be beneficial to one another.
In some cases however, not everyone is at the same height as the idea-teller do, hence making the message delivery difficult.
Let alone if the idea-teller has lesser schemes/knowledge or the difference point of views on the subject. Also, put aside the story of factuality and realisticity. Far away. I am stressing about the importance how to create a compelling message and get the idea delivered. That’s all. The gist is to put it into perspective to tell the why, what is the takeaway and why we should care. I am talking about the being a character with the ability to deliver what we think that matters out from the mind. Frequently, good ideas come together with the right message, but it unable to go far because the teller fails to put into the right context to the receiver/audience.
Compelling story telling is an essential skill. Persuasion is always important – be it in advertising, politics, to succeed in job interviews and other many areas. Like it or not, today careers always fallen into this category. Most of the work requires good skill at selling. This demand affects to many aspects in today society.
The bold statement is, everyone should be able to present our ideas effectively. A good message is snap and sticky (graspable).
A sticky (great) idea must be simple to understand. A good idea sticks the best when they’re conveyed narratively. Like telling as a story. Einstein once described; how a person only really understood something if he could explain it to his grandmother.
Let’s follow this snip;
A few years ago in America, certain health groups wanted to raise awareness of the fact that movie popcorn – at the time prepared with coconut oil – contained extraordinarily high amounts of saturated fat, making it extremely unhealthy.
Simply telling consumers that a bag of popcorn contained 37g of saturated fat proved ineffective – the number was too dry and academic to stick in people’s minds.
So they tried something stickier:
“A medium-sized ‘butter’ popcorn at a typical neighborhood movie theatre contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries for lunch, and a steak dinner with all the trimmings – combined!”
This vivid message stuck, spread, and eventually led to the replacement of coconut oil with healthier alternatives by all major American cinema chains.
What we can learn from the story above, the content delivered are both the same, but it only snapped the right spot when it compelled correctly and reflectable to the audience’s experience. People only will start to pay attention when they care, and that will make it efficient.
Let us see what make a message, effective.
#1. Short, clear, easy to chew and digest.
An effective message means it is simple enough. It is understandable the temptation to explain an idea as thoroughly as possible. But when it comes to stickiness, too much detail can be counterproductive. It’s all okay if we know that the audience has the same degree of complication e.g. presenting at academic conference. But what about to who aren’t? If the message was unable to deliver to that people, we’re done.
Rather, strip down what is the matter the most, and keep it in a simple statement. It is easier to understand and grasp the big idea. When delivering a message to masses, it is important to make the message easy as possible regardless any nuances. If it takes long to someone to get the superficial ideas on what you are going telling them; you probably lost their interest. Think about compelling tweets that caught us to click their links.
Opera soup performers are a good example at this. Even the show have not started yet, but they have the audience attention by making an opening stunt that gave heart pounding percussions of ‘this is going to be a good show, now pay us attention’. Before performer reveal it’s content (the show), they gave a subtle motion to their audience to give their attention first and pour the mood and theme.
#2. Feed curious, surprise and unexpected element.
In screenwriting, the plot is always a good tool in what make a good story, buying one’s interest.
When delivering a longer idea, always throw provoking curiosity. Surprises making recipient wanted to hear more and stick. Apparently, science told us that our brain turned on unpredictable pleasant things. The brain is love to hear more about the element of struggles, pain and drama more compared when fallen in love. Subconsciously it permits surprised desire experience.
Either you agreed or not, these elements are making people wanted to hear more and more. Make them curious enough, and feed with surprises.
#3. A compelling message must be credible, snappy real and complete.
Be genuine. Good stories are first-hand happenings the teller actually experienced. Yet if it’s a story that’s passed on another after another, an effective presentation still has an element of how that story relates directly to the teller, told in the teller’s own words. The recipe works best with the right amount. Do not over do it.
Regardless of the audience size or background, good stories should work for any audience. It is not how many people can hear what we concern, but just that someone, somewhere stick is listening to it.
When delivering ideas, always keep the first person perspective in mind, because it will give more credibility and original. Incomplete information often makes it difficult or even impossible for the recipient to carry out an appropriate action.
#4. Emotional appeals inspire people to action.
Ideas stick best when they’re told as stories.
Introverts probably struggles compelling idea rightly and that usually make us uncomfortable. Usually, when I able to sold stories, those story usually contain the emotional component. Most of the memorable ones have humour, pain or joy (sometimes all or any combination of three). If every story were simply facts stated, one after another, most of us wouldn’t listen or remember any of it.
To stick a story right, knock the spot with emotions to appeals inspire people to action/respond.
TLDR; Every idea can be presented so that it sticks. Successful stories, advertising campaigns, and ideas that hold generally share recognizable characteristics. The Heath brothers; summed up this straight mnemonic SUCCESs;
Simple – pull the nucleus of the idea
Unexpected – grab people’s attention by surprising them
Concrete – make sure an idea can be grasped and remembered later.
Credible – give an idea believability
Emotional – help people see the importance of an idea
Story – empower people to use an idea through narrative
Any talks at TED are a good example; of every presentation perhaps buried a higher degree of abstraction or technicalities behind it. But the way it delivers is what makes anyone able to understand the message.
So you probably think you think had groundbreaking ideas and billion dollar business ideas (yes I can hear you) that will disrupt this planet badly. You gotta sell that to people with your idea and get it loud. But if you are not convincing or persuasive enough, you will never get the idea sold. Think about this the next time you want to tell someone something (or whether it’s to sell a product/service, make a point or give a speech).
If you want people starts to pay attention to you, be good at storytelling.
To me, right now – the life does not feel like something that has to be balanced, but rather like a tension that has to be managed.
I no longer believe life-work balance. I open-heartedly accept and feel the great pleasure of doing many things.
This awakening of life mostly is figuring out how to create the midst of chaos and make it meaningful out of them. Fondness.
Let say, you would like to make back up code to multiple repositories. For the example; one is Github and another is self hosted Gitlab.
git remote set-url --add --push origin email@example.com:rained23/yosh.git
git remote set-url --add --push origin firstname.lastname@example.org:invoture/yosh.git
So when you push to origin, it will push to both repositories.
A git remote -v should reveal the actual URLs for all remotes.
git remote set-url --add --push all git://another/repo.git
Aside than my bread and butter daily routines, now I committed to new e-commerce project. The team I involving with, has restructured it’s plan and operation. Which that mean; putting myself into much active position than before.
The team now is has new face(s), and what matters the most are new insights and fresh eyes. Brush up my skills into good place. Properly, I do think this is the right time to rethink my routine.
Wake up very early.
I used to be in 5AM club and that lasts about a year, until had to deal with personal mental issues. But heck, this has to keep it on. It was super fun.
The idea now is I need to be ready at early 5 and supposed to get enough sleep at night. Relatively, I should gone to the bed at 10-11PM. Get up, get morning shower and get into good cloth.
And fuel the brain with caffeine and MCT.
Break daily tasks into chunks.
One of personal fav, P. Diamandis popular with his, “if it is unmeasurable, it is cannot be improved”.
I am (still) getting good at break goals into micro goals that I can work on in the half awake hours in the morning. Personally, I think I am good enough managing personal routines, however, involving more self requires people skills.
The obvious challenge to my case is, the entire team is located in different cities and timezones. With proper tools taking place – this should brought further problems.
If anything is too big to work on, it may take forever to be completed. Hence, all movement need carefully plan and prioritise.
Planning (a lot)
Set a planning for tomorrow and give feedback of the day (to myself and other people) before crawl to bed.
If fail to plan, means I plan to fail.
I am not always declare any yearly new resolutions. Nonetheless, these are healthy habits I shall put into works and stick.
Why I am telling all these? – As a stake to actually make me do work and move the ass off.
And yes, this would take sometime until I brush up my blogging exercise. #iSoundsFunny.
I think people are getting weird and weirder; unparalleled with my reality. The society is unwelcoming. It is a flat world out there. I sealed the room so lot lesser lights can bright my space. No windows. Only the sound of cars passing and pedestrian interactions. Oxygen, is more consumable this way. The world should night all the time. No sun, but lively.
Oftenly, I think myself is merely an unreasonable centre – as an unnoticed moving vehicle. Unsure with direction to where – but I know how to describe hereabout the destination. Where it is, how it looks and who are there.
Many times, I cannot tell which one is real, which one is not. The reality is not really a reality to me. Sometimes I find myself quiet bemused about how we human a rather confused race. I may had become rough mentally and physically, but the heart was full of sorrow. I lay there that night and I thought, I have none in life. I have accomplished nothing. I barely can feel my skin and face too – but I know that I have to keep moving. But, how?
Quiet. Loneliness. Withdrawn. All the time feeling stuck. Barely can think of any solutions.
– Later I know, I must get out of here quick. To lead. There.
A man of many companions may come to ruin, but there is a friend who sticks closer than a brother. [18:24]
Please tell me you seen this too?
What is like to be alone? You do understand it, and you know well the pain. You trying to protect people from it. You trying to protect me from it. I appreciate that.
But, what about you? You are denying denials – You hide the truth to out of yourself.
I understand how the feel to be different. Because I am very different too.
- Stop reading (and writing)
- Feel disconnected to everybody
- Feel most of people taking me for granted
- Ain’t no longer check my email regularly. Now up to 2000 of unread emails. 80 percents of all are junks.
- Discontent and discouraged.
- Unprovable of tomorrow
- Marginalised by society (or me to them – refer to #2)
- Economically weak
- Uncountable of last month browsers and tabs
- Unattended of todo list
- Unthinkable of directions
- Disconnecting to many people
- Upset with my homeland (and Greece)
- Negates most of functions
- Overwhelmed of dedication
- Embargoed to a toxic relationship.
- Obligated to unpleasant. It became a job. I don’t have the time to go to school.
- The research? I can’t see that anywhere.
If this persist. Sayonara academia.
- Kiasu, but nods to pessimism.
That’s that. In what echo to takes? Reflecting to my mental health. I lost the common sense.
Giving up is not an option. But do not know how. #iforgothowtobounceback
So I changed my Scrivener app icon. I found Scrivener icon is heavy and emotionally absurb to me, in which put mental state which I don’t fancy to get starting to write.
So how do we change an icon in OS X?
First, you need the icon file or image that you would like to use as logo. Apple have it own standard for icon, they called it as Apple Icon Image format or .icns.
I used an online converter to convert the icon into specific format; http://iconverticons.com/online/
Right click and Get info on the application (you have to do this on the Applications directory).
Drag the icon to the top left of the Window.
Restart the application, or you can killall Dock with Terminal. The new icon will the there.
How to restore the original icon? If you found this as mistake, you can click and delete the icon in Get Info.
Disclaimer; I found the icon online, on DeviantArt specifically. Credit icon to Smyf.
I learnt this during writing my previous computational paper. It is interesting how we can relate deadlock in real life.
What is deadlock, anyway? In computing, deadlock fancy to occur in systems that implement locking for concurrency control during transactions. When it stuck with two or more transactions, it could not be prolonged to process. So these systems need some kind of mechanism to detect this and resolve the problem when it occurs because of blocked from progressing.
That one is digital.
Let’s think this situation as likeliness example of deadlock; Two small boys stop at vending machine and both would like to get a can of fizzy drink. Unfortunately, both of them did not want to give into each other for the first get a chance to coin in for a can of soda. On the other hand, the machine only can process a job in a period of time, it cannot entertain both of them in a same time. “It’s mine, it’s mine. I am the one who reach here first!”, the conversation goes around similar like that. The boys having frictions, persistent and tenacious to each other and both of them do think the opposer are the one who suppose to not give up. Thus, that situation may take forever to resolved. Likewise, that situation called a deadlock.
A classical example.
Taking this a bitter real, say we commoner; What about Kane is need a resource from Abel, however Abel need a buffer, or another resource from Kane. Both are critical to do before they move forward. That’s a circular-chain-unsolve deadlocked. No way any transaction can go because it is stuck in whole sense.
Right. But again, how far we can tolerate deadlock?
We, the sensible human beings understand the concept of dualism : good-bad, right-wrong, love-hate etc. We too, should understand that there is always another way to achieve something, even though not always the time permits such independence.
A close friend of mine once told me about the concept of give-and-take. I was a kid back then, and was trained by camp to choose to embraced with win-win situation. However, not always allow us, everyone to win. It was a factual piece of advice because not always people reach an agreement with each other in win and win situation. Give-and-take taught to be respectful and giving up sometimes is fine. It concedes us to have a harmonious ecosystem of social relationship by cease something that was wanted and agreeing to some of the things wanted by the other person.
Perhaps we can look at this like mutual exclusivity or mutual inclusivity? Therefore both people agree to be commit to each other and to be in a committed process or relationship.
Or agree to disagree.
So, talk. Discuss and decide.
While I am not always get the idea to be smartest guy in the room, personally I think being modest and humble is decent. If you would like to live in harmony society, why not be the first to portray. Deeds count, right?
At the end of the day : Life is always a choice. Certainly, overcomplication is a never ending game.
But that raises another question; how far is a human limit?
I had this domain with my name for quiet sometimes, and I frankly hosted few blogs on other place and I scraped all of them, including the one that with Posterous.
It was funny sometimes when attempt to put up of something to available then realised no longer have an open platform or blog. Usually, Evernote has been my best pal and to the Note to share thoughts. Yikes.
During I write this – It is Christmas Eve and 8 Celsius outside in Liverpool. Made me a cup of light roasted coffee and green tea. It was been a good week for myself; I managed to read 5 to 7 books (I lost count already) and that should stay as a habit.
So I guess this is a reboot.